Sunday, July 26, 2009

How to Drive Apple App Store Sales


Like many other hobby iPhone programmers, I am looking for ways to drive sales. I tried a Fart App, with no success. I would think that a non G rating would at least get some attention. I tried AppConnect also no success. I have bought my own apps and rated them, still no effect. I have used digg to pump my apps. But as expected a single digg wont do much. All in all, the efforts have been for nothing.

One method I have not tried is a free light version of a larger application. I did a bit of research and fond that some people have had success in having an ad supported free version and a pay version of the same application. Some people have reported that the free version drives sales of the pay version. So I am giving it a try with Top Cat!

I also decided to try embedded ads in the light version. There seems to be 2 main players in the IPhone Ad biz, AdMob and Greystripe. They have very different approaches. AdMob uses a banner ad. That is you give up a bit of real estate for a banner ad that is always present. Greystripe uses a full screen, animated ad. Some of these ads are like mini-games themselves. Greystripe also has a very simple API. The stats reporting on Greystripe is also very nice. It tracks how many players(unique devices) and how many plays (number of uses). This will make it easy to see if people think that the app is worthwhile or not.

So I am using Greystripe. The app is Top Cat![free]. It will only use 4 cats and not the user selectable number. Your high score is also not tracked. This will be an interesting experiment.

Tìoraidh!

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